Hiring and Retention Strategies (Human Resources Strategies)

How do you become a leader that people don’t want to quit?

The STORY of the business or its founder is a powerful business asset that WILL impact hiring and retention. Whatever the business, the simple truth is that storytelling is one of the most powerful ways for businesses and hiring professionals to connect with AND keep prospective team members. That makes business storytelling a critical piece of branding and an invaluable and completely unique business asset.

When strategically chosen and packaged in an easily consumable way, stories can become an extension of the talent acquisition and talent management teams. STORIES work for the business and the hiring team, helping them attract talent that value the same ideals & beliefs of the business and its core culture. STORIES bring the right talent right to the front door (or Zoom Lobby!)

Imagine yourself at 5 years old. You're in your room getting ready for bed and you're talking with your mom about your day, as you pull up the zipper on your feety pajamas. You walk over to your bookshelf and with great anticipation you carefully select the perfect book. You hand the book to your mom and you say,

“Mommy tell me a…. (fill in the blank)”
Did you say “Story”? No! you don't say, “Tell me a story.” You say, “Tell me a fact, tell me a statistic, I don't really care what the Three Little Pigs wore what they said or how they felt, I just want to know the statistical probability of that wolf eating those pigs!”

You’d never say that right?

You don’t need to be a storytelling keynote speaker to know that…it’s boring! You don’t care, and you know your brain doesn’t process information that way. But you know who else’s brain doesn’t process information that way either? Your prospects, clients, COI’s and candidates! One of Deirdre’s favorite facts as a storytelling keynote speaker is that, our brains best process complex information through story.

As a masterful communication keynote speaker, Deirdre shares the powerful message that it is no longer enough to be the smartest or most skilled entrepreneur or financial professional in the room. Whether you’re speaking for 1 minute,1 hour, or 1 day, people will make judgments about your competency based on your public speaking skills.

Crazy Good communication skills will advance your business and career like nothing else can. Here’s why:

• It sets you apart in the marketplace. Sadly, when it comes to public speaking the bar is LOW. The ability to communicate as a confident, engaging speaker will put you miles ahead of your competition!
• You’ll be seen as a leader. Within your niche or organization, you want to brand yourself as a great communicator because you’ll be tapped for roles and elevated to positions you may otherwise never get. True or not, if you’re a great speaker, people will think you’re a great leader. In fact, today’s most popular platform for jobseekers and employers, Indeed, says the number one skill they find companies looking for in a prospect is communication skills.
• You’ll make a bigger impact on people’s lives. If people are engaged in what you’re saying, they’re taking in and digesting the information you’re feeding them. This means you have influence over them, and you can use this influence to positively impact their lives (Sounds a lot better than zoning out during boring presentations, right?).