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David Allison
Engagement Expert; CEO of a Global Research Firm; Founder of the Valuegraphics Project; Bestselling Author
David launched the Valuegraphics Project to turn human values into data and create a revolutionary approach to engagement – for sales, leadership, culture, communications and more. He coined the term "valuegraphics" to describe his unique approach, used by Google, PayPal, the United Nations Foundation, and in textbooks worldwide.
Bio
After decades of helping big brands like GM, Westin, Toyota, and Sotheby's engage people, David Allison recognized that the 'tools of engagement' weren't working anymore. Demographics don't predict how people will behave, and yesterday's behaviors, emotions, and beliefs do not indicate what people will respond to tomorrow. Instead, our core values determine what will engage us and what we will do next.
So, in 2015, David launched a global research effort to turn values into data, and create a revolutionary new way to engage people. And after a million surveys in 152 languages–across 180 countries–the world's first inventory of shared human values was born. Like the Human Genome Project did for DNA, the Valuegraphics Project mapped the core values of everyone on earth, with more statistical accuracy than required for a PhD.
Today David is the world’s foremost expert on values-driven engagement, with two best-selling books and an international speaking career. Innovative organizations like PayPal, Google, lululemon, and the United Nations Foundation use David’s data to engage people in new, more profound ways - by honoring what they value. Valuegraphics now appear next to demographics and psychographics in textbooks used on campuses worldwide, and have been discussed in Forbes, INC Magazine, and the Harvard Business Review. His latest book, The Death of Demographics, was hailed by critics as "convincing, insightful, and...revolutionary."
For leadership, sales, HR, public policy, marketing–any issue or opportunity–David’s values-driven methodology is the most powerful way to engage people, and influence the outcomes you want to see. His highly engaging and passionate speaking style, combined with game-changing data and insights, make his keynotes entirely unique can’t-miss events.
Keynotes
Featured Keynote
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Boosting Sales by Being Human
Consumers today are harder to understand than ever before, behaving in unpredictable ways and failing to fit the mold of traditional demographics like age, income, gender, and education. We have more data and insights than ever, but all that data isn’t getting us closer to achieving our goals.But what if we’re measuring the wrong things?For the first time, human values expert, sales keynote speaker and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points.His findings align with a neurological truth: every decision we make, thousands of times of day, is determined by our values. It’s no wonder his discoveries are included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, Five Star School Supplies, and the United Nations Foundation.The result of David’s global research is a proven, science-backed method for identifying the values your audience shares.
His must-see keynotes are more than a speech, they are dynamic events that teach you how to use values to drive sales and marketing efforts that really work. You can engage any audience, deliver any message, and fuel explosive sales growth with the power of shared human values. David’s keynote will show you how.
Who Is It For?- Sales teams and leaders
- Marketing departments and agencies
- Organizational leaders looking to revolutionize their businesses from the ground up
Audience Takeaways:- The specific Power Values that will empower you to engage people and influence outcomes.
- Creative, detailed strategies to immediately put the Power Values to use.
- David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.
- The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.
Value-Based Sales insights:- Better Bonds - Discover how to align sales strategies with customer values for deeper connections and better results.
- Identify Drivers - Learn how to identify key values that drive purchasing decisions in diverse customer groups.
- Speak Their Language - Master the art of values-based communication to resonate with customers' core beliefs and needs.
Topics
- Leadership Trending
- Sales Trending
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